SharkNinja is a company founded by Mark Rosenzweig, who established SharkNinja in 1997 in Montreal, Canada, before entering the United States market one year later in 1998. Rosenzweig is a third-generation business owner, and the company was originally called Euro-Pro Operating, LLC. According to a Forbes interview, Rosenzweig would move the privately-owned company from Canada to Newton, Massachusetts, in 2003. Early Shark products were mainly concentrated on their no-loss suction vacuum cleaner and carpet cleaning devices.
In 2009, the Ninja brand was launched, spearheaded by the CEO of SharkNinja, Mark Barrocas. Early products revolved around their kitchen blenders, and in 2015, its first coffee maker was released. In 2017, the Chinese appliance maker JS Global acquired SharkNinja, and in 2018, Ninja joined the Chinese subsidiary Joyoung to engineer and create the Foodi brand.
However, things would change (at least on paper) in June of 2023, when SharkNinja, Inc. officially separated from JS Global to become its own entity and enter the New York Stock Exchange in July of the same year. Since 2020, SharkNinja has paid over $3.3 billion to JS Global subsidiaries for merchandise and goods, mostly made in China, according to reporting from CNBC. So, while the company is technically a separate entity, it still relies on JS Global and Chinese manufacturers.